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Apple announced yesterday that they will be streaming their September 1 event live. The catch? It’ll only work in Safari on Mac and on iOS devices. So in other words, only about 9/10’s of the internet will be able to view the live stream.

But that 9/10’s of the internet will be able to enjoy the exact same video stream no matter what device they are on, be it laptop or the tiny iPod touch. No need for a desktop optimized version and no need for a mobile optimized version. The same stream will play on any sized device.

Make no mistake, this is a giant stab at anyone who is arguing that flash is needed on Apple’s devices. If you need any further information about the state flash on Android you need only watch the video here and then read the comments. People love to rail on Apple while completely missing the point that having flash at all doesn’t mean flash works and a half-assed flash experience is not what Apple is willing to allow on their devices. Reading through the comments you’ll find a few people who argue that “at least it is there” and that “it doesn’t matter that flash sucks today because there are better phones coming out tomorrow.” That makes no sense.

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Apple throws Adobe a bone — on the Mac: “

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Adobe’s Flash Player has never performed as well in Mac OS X as it does on Windows-running PCs. The traditionally poor performance of Adobe’s plugin on the Mac has led many iPhone and iPad users to support Apple’s decision to keep Flash off of its mobile devices. While the upcoming Flash 10.1 does boast some significant performance improvements over its predecessors, the performance is still pretty terrible compared to h.264, which has access to hardware-accelerated video decoding via the GPUs in Macs.

Adobe’s stance has long been to blame Apple for the poor performance of Flash on the Mac, citing Apple’s unwillingness to allow third-party developers access to APIs necessary for hardware-accelerated video. Adobe no longer has that excuse to fall back upon: Apple posted a technical note back in late March that removes this restriction and allows third-party developers access to hardware-acceleration APIs for h.264 decoding in compatible GPUs. The technical note describes ‘a C programming interface providing low-level access to the H.264 decoding capabilities of compatible GPUs’ — meaning only the latest Mac GPUs, the NVIDIA GeForce 9400M, GeForce 320M and GeForce GT 330M. ‘It is intended for use by advanced developers who specifically need hardware accelerated decode of video frames,’ the note continues.

So there you have it, Adobe. The one thing that’s supposedly been holding you back from getting decent Flash performance on the Mac is now gone. Now that Apple has removed this ‘stumbling block’ and you’re unfettered by Apple’s restrictions, the onus is on you to prove that you can deliver a well-crafted Flash plugin for the Mac — preferably one that doesn’t crash constantly or send my fans into a cyclone any time I try to watch full-screen Flash videos.

It will be interesting to see how Adobe responds to this. If Adobe takes advantage of the hardware-acceleration APIs, how much improvement Flash’s performance sees as a result will settle the debate once and for all over who’s been at fault for Flash’s subpar performance on the Mac. Even if Flash sees substantial performance on the Mac as a result of this move, though, there’s probably no chance that Apple will relent on its stance regarding Flash on iPhone OS.

[Via MacRumors]

TUAWApple throws Adobe a bone — on the Mac originally appeared on The Unofficial Apple Weblog (TUAW) on Thu, 22 Apr 2010 19:00:00 EST. Please see our terms for use of feeds.

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(Via The Unofficial Apple Weblog (TUAW).)